Local Lead Generation Services | BIROQ Consulting | Washington DC

Exclusive calls, forms, and booked appointments for your business

BIROQ Consulting builds lead generation pipelines that send small businesses exclusive phone calls, form submissions, and booked appointments. We focus on DC, Maryland, and Northern Virginia, especially home service trades and professional service firms. After a one-time $199 setup, you choose $199 a month for unlimited leads or $25 per lead. If you get zero leads in your first 90 days, we refund everything you paid.

Want to see if lead generation fits your business? Book a free 30-minute strategy call.

Key takeaways

A lead is a phone call, a form submission, or a booked appointment.
Every lead is exclusive to one business and never shared or resold.
Pricing is a one-time $199 setup, then $199 a month for unlimited leads or $25 per lead.
Zero leads in your first 90 days means a full refund, including setup.
Monthly plans go month to month after the first three months.

What is local lead generation?

Local lead generation is the work of getting nearby customers to contact your business. For a plumber, that might be a homeowner calling about a leak. For an accountant, it might be a business owner filling out a form about tax help. The goal is simple: more real people asking for your services.

At BIROQ Consulting, we build the pipeline that brings those contacts in. A pipeline is the path a customer takes from searching online to reaching you. Depending on your business, it can include a focused landing page, your Google Business Profile, local search visibility, call and form tracking, and online booking.

What counts as a lead?

A lead is any of these three things:

A phone call from a potential customer.
A form submission where someone leaves their details and asks for help.
A booked appointment made through your scheduling link.

Every lead comes from a pipeline we create for your business. We never sell the same lead to more than one business. If a call or form comes in through your pipeline, it belongs to you alone.

Who is lead generation for?

Our lead generation works best for local businesses that sell a service and win work through calls or appointments.

Home and field service businesses. Contractors, HVAC companies, plumbers, electricians, cleaning crews, and junk removal companies often live on the phone. One extra job a week can matter a lot. We pair lead generation with missed-call text-back and quick follow-up so new calls do not slip away while you are on a job.

Professional service firms. Medical billing companies, accountants, insurance agents, and small law offices usually win clients through form requests and booked consultations. For these firms, booked appointments and clear contact forms tend to matter most.

Other small businesses in the DMV are welcome too. If customers can call, write, or book with you, a pipeline can help.

How does BIROQ’s lead generation work?

Here is the process from first call to first lead.

Free strategy call. We spend 30 minutes learning your services, your area, and what a good customer looks like for you.
Setup. For a one-time $199 fee, we build the pipeline for your business. We confirm the services and service area you want leads for.
Leads start coming in. Calls, forms, and booked appointments go straight to you.
Tracking. We track calls and forms so you can see where your leads come from.
Review and adjust. We look at what is working and improve the pipeline over time.

To get the most from your leads, keep your phone number and email active and respond quickly. Leads go cold fast when no one answers.

How much does lead generation cost?

BIROQ Consulting charges a one-time $199 setup, then either $199 a month for unlimited leads or $25 per lead. There are no hidden lead fees on the monthly plan.

	Monthly unlimited plan	Per-lead plan
Price	$199 a month	$25 per lead
Setup	$199 one time	$199 one time
Lead limit	Unlimited, no extra cost	You pay for each lead
Best for	Businesses that want a steady, predictable bill	Businesses that want to test the waters or pay only for results
Budget	Same cost every month	Cost rises and falls with lead volume

Which plan should you choose? If you expect more than eight leads a month, the monthly plan costs less, since eight leads on the per-lead plan already adds up to $200. If you want to start small and pay only when a lead arrives, the per-lead plan is the safer first step. We can help you decide on your strategy call.

Want to own the system outright? Our Own-your-pipeline build starts at $997. We build a lead pipeline that you keep and run yourself.

Want lead generation bundled with more? Our Lead Engine plan at $897 a month adds Google Business Profile management, service and location pages, call and form tracking, text and email follow-up automation, review requests, and a monthly strategy call.

What does the 90-day guarantee cover?

If you get zero leads in your first 90 days, we refund everything you paid, including the setup fee. No leads, no cost.

The guarantee covers the $199 monthly unlimited plan, the $25 per-lead plan, and the Lead Engine and Growth Partner plans. Your service agreement spells out the full terms.

What we do not promise

We guarantee that you will get leads or get your money back. We do not promise a set number of leads, a ranking on Google, or a certain amount of new revenue. Results depend on your market, your services, your prices, and how fast you respond. We will always tell you honestly what we see.

You own your accounts and data

You always own your website, Google Business Profile, domains, phone numbers, and tracking data. If you stop working with us, all of it stays with you.

FAQs

How much does lead generation cost for a small business? BIROQ Consulting charges a one-time $199 setup, then either $199 a month for unlimited leads or $25 per lead.

What counts as a lead? A lead is a phone call, a form submission, or a booked appointment that comes from a pipeline we build for your business.

Are the leads shared with other businesses? No. Every lead is exclusive to one client. We never sell the same call, form, or appointment to a competitor.

What happens if I do not get any leads? If you get zero leads in your first 90 days, we refund everything you paid, including the $199 setup fee.

Do I have to sign a long contract? No. Monthly plans go month to month after the first three months.

Do you offer lead generation outside the DMV? Yes. We focus on DC, Maryland, and Northern Virginia, and we also build pipelines for small businesses across the US.

Related Resources

Start getting exclusive leads

Ready to find out what lead generation could do for your business? Book a free 30-minute strategy call, call (202) 929-0560, or text (240) 389-5745. If you get zero leads in your first 90 days, you get every dollar back.