Website Copywriting for Small Businesses | BIROQ Consulting

Pages that win more calls

Website copy is the writing on your website that explains what you do and convinces visitors to contact you. BIROQ Consulting writes clear, search-ready website pages for small businesses in DC, Maryland, and Northern Virginia. Pages cost $99 each, or $449 for five. Every page is written for three readers: Google, AI answer tools, and the customer deciding whether to pick up the phone.

Need new pages or a rewrite? Book a free 30-minute strategy call.

Key takeaways

Website copy costs $99 per page, or $449 for five pages.
Pages are written to be SEO, AEO, and GEO ready. We explain those terms below.
Each page answers the customer’s main question near the top.
We never add fake reviews, made-up numbers, or claims you cannot back up.
You own the copy we write for your site.

What does SEO, AEO, and GEO ready mean?

These three terms describe who can find and understand your page.

SEO means search engine optimization. It helps your page show up in regular Google search results.
AEO means answer engine optimization. It helps tools that give direct answers, like Google’s answer boxes and voice assistants, pull a clear answer from your page.
GEO means generative engine optimization. It helps AI tools that write answers understand your business correctly and possibly mention it.

In practice, all three come down to the same habits. Use the words customers actually search for. Answer their question early. Keep facts clear and consistent. Organize the page so it is easy to read.

Which pages do small businesses need?

Most small business sites need a handful of core pages. Here are the ones we write most often:

Home page. Says who you are, what you do, and where, in the first few lines.
Service pages. One page for each main service, like “water heater repair” or “bookkeeping for small businesses.”
Location pages. Pages for the towns or counties you serve, with real local details, not copy-and-paste text.
About page. Introduces the real people behind the business.
FAQ page. Answers the questions customers ask on the phone every week.

The five-page bundle is a good fit for a home page, an about page, and three service pages.

Who is website copy for?

Home and field service businesses. A plumber or HVAC company with one generic “Services” page is often missing calls for specific jobs. Separate pages for each service help customers and search engines find exactly what they need.

Professional service firms. Accountants, insurance agents, medical billing companies, and small law offices need copy that sounds trustworthy without being stiff. We write in plain words that explain your process and make it easy to book a consultation.

Any small business with an outdated website. If your site still says what you did five years ago, new copy is one of the fastest fixes.

How does the writing process work?

Free strategy call. We learn about your business, your customers, and the pages you need.
Gather the facts. We collect your services, service area, prices, and anything that makes you different. We only write what we can confirm with you.
Write the pages. We draft each page with a clear headline, a direct answer up top, helpful details, FAQs, and a clear next step.
Your review. You read the drafts and tell us what to change.
Deliver. You get final copy ready to paste into your website.

How much does website copy cost?

Website copy costs $99 per page, or $449 for five pages. The price is per page, so you only pay for what you need.

If you want ongoing content as well, our Local Visibility plan at $447 a month includes core page improvements and two blog posts a month. For longer documents like proposals and reports, see our writing and research services.

What we will not write

We will not write fake reviews or testimonials.
We will not invent statistics, awards, or results.
We will not stuff your page with keywords or city names.

These shortcuts can hurt your trust with customers and your standing with search engines.

FAQs

How much does website copy cost? Website copy costs $99 per page, or $449 for a bundle of five pages.

Will new copy guarantee that my site ranks on Google? No. Good copy gives your pages a much better chance, but Google decides rankings, and no honest writer can promise a spot.

Do you also put the copy on my website? We deliver copy ready to paste into your website. If you need help placing it, ask on your strategy call.

Who owns the copy? You do. The copy we write for your website belongs to your business.

Can you match my brand voice? Yes. We ask how you talk to customers and write to match it, whether that is friendly and casual or more formal.

Related Resources

Get pages that work as hard as you do

Your website should answer customer questions and get them to call. Book a free 30-minute strategy call or call (202) 929-0560 to plan your new pages.